EU Agri Promotion program
The European Commission is allocating €185.9 million in 2022 to fund promotion activities for EU agri-food products at home and abroad.
These promotion campaigns about EU farm products are designed to open up new market opportunities for EU farmers and the wider food industry, as well as helping them build their existing business.
Promotion policy rules set out how EU funding can be used for information and promotion initiatives in both EU countries and countries outside the EU.
The 2022 work program focuses on campaigns that are in line with the ambitions of the European Green Deal, supporting objectives from the Farm to Fork strategy, Europe’s beating cancer plan, the EU organic action plan and the Communication on the European citizens' initiative ‘End the cage age’.
Campaigns will also highlight the high safety standards of EU agri-food products, as well as the diverse and traditional range of products supported by EU quality schemes.